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Boxed by butterquenelle
From 0 to 6000+ followers, transforming from boxed to unboxed by Harini and the Originals of BBBQ! A gourmet café in Coimbatore, making waves with a viral menu that’s a hit all around!
Services
Social Media
Niche
Cafe
Client
Chef Harini
When it comes to social media branding, Boxed by ButterQuenelle (BBBQ) has built a strong digital presence through storytelling and authentic engagement. We started with the Unboxed series, where founder and chef Harini shared her journey of building BBBQ, giving followers a behind-the-scenes look at the brand’s evolution. This series resonated with our audience, creating a deeper connection and setting the foundation for our content strategy.
Our content creation thrives on dynamic and engaging formats, brought to life at Ping Office and inside BBBQ. From planning and strategizing each shoot to executing high-quality content, every detail is carefully curated. Our food reels showcase signature dishes in their best light, while trending reels tap into viral moments to maximize reach. We also introduced staff reels, adding a personal and playful touch to the brand, along with Voxpop interactions inside BBBQ, capturing real-time customer reactions. These diverse content strategies blend entertainment, authenticity, and engagement, making BBBQ a standout brand in the digital food space.
To further establish our brand identity, we launched The Originals of BBBQ, a series dedicated to our signature dishes—the very essence of what makes BBBQ special. This campaign not only educated our audience about our most-loved creations but also helped them make informed choices when ordering. By highlighting the craftsmanship behind each dish, we reinforced our brand’s authenticity and built a loyal community that appreciates the art of fine food.
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