top of page
Kleara
Client
Dr. Harshini
Kleara, the most beautiful aesthetic clinic in Vellore by Dr. Harshini Jaganathan, aims to break myths and reveal the true beauty of aesthetics. Ping handled their social media and crafted the "Klearly" series branding, loved by the client!
Services
Branding / Experience Design
Niche
Skin Clinic
The branding journey for Kleara began with the initial idea of opening an aesthetic clinic in Vellore. The client engaged Ping to brainstorm potential names and branding strategies, leading to several options. After a voting process involving the entire team, the name "Kleara" was chosen—a variant of the Latin name, meaning "bright, famous.
Let's create memorable work together.
The client loved the name, setting the stage for the logo design. In creating the logo, the focus was highlighting the letters 'K' and 'R' in "Kleara," integrating them into an emblem. The leaf in the design symbolizes healing, purity, health, and calmness, reflecting the clinic’s commitment to promoting well-being and aesthetic enhancement.
Beyond social media, we also worked on experience design, ensuring that Kleara’s physical space reflected its brand identity. This included designing sign boards, artwork, color palettes, branding elements, and more, all of which embraced a minimalist and aesthetic style. The end result was a beautifully cohesive brand experience, both online and offline, which was not only well-received by the audience but also loved by the client.
When it comes to social media branding for Kleara, we focused on personal branding, positioning the client as the face of the brand. As an aesthetic clinic for skin and hair care, we wanted to build trust and credibility by having the client debunk myths and share facts about skincare and haircare through the KLearly series. This approach helped establish an authentic connection with the audience. Alongside this, we implemented a strong social media strategy, incorporating influencer marketing, procedure reels, trending staff reels, and more to boost engagement and reach.
bottom of page