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Lara
Client
Karthik
Lara, the most aesthetic café in Madurai with 40+ customizable ice cream flavors, trusted Ping for their logo design, A-to-Z strategy planning, and social media strategy. Together, we achieved core success in a remarkably short time!
Services
Branding / Social Media
Niche
Coffee & creamery
We took on the exciting challenge of crafting the experience design for Lara Creamery & Coffee from scratch, transforming it into a visually striking and cohesive brand. Initially, the client approached us for social media marketing, but we saw an opportunity to elevate the brand’s presence through a more holistic experience design approach.
We pitched a complete branding package, which included artworks, signboards, menu board designs, packaging designs, and more. It took multiple iterations and refinements to perfect every detail, ensuring the brand’s vision was fully realized. In the end, the final outcome exceeded expectations, and the client was thrilled with how the brand identity came to life.
Packaging
To further strengthen the brand’s identity, we designed a logo inspired by their menu—Creams, Coffee, and the warmth of Sunrise. The name, already derived by the client, was seamlessly integrated into the visual identity, creating a perfect blend of aesthetics and purpose. With the brand successfully launched, we conducted a social media shoot and took charge of managing Lara’s digital presence, ensuring a smooth transition from branding to an engaging and impactful online identity.
Experience Design
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