
Purple Poetry
Client
Suganthi
Purple Poetry, a delightful kid's clothing brand, approached Ping for branding and social media. While the journey ended with branding alone, the work delivered was nothing short of perfection—small yet impactful!
Services
Branding
Niche
Kid's Clothing

The branding journey for Purple Poetry began with the client already having a fixed name in mind and looking to Ping to develop the branding elements for this kids' brand. To ensure the client’s vision was accurately translated into the brand's identity, Ping crafted a sample pitch deck, showcasing various playful and funky logo options tailored to appeal to a younger audience. Surprisingly, the client was immediately taken with all the logo options presented in the sample, making the selection process quick and straightforward.


After choosing their preferred logo, the team at Ping worked on refining the design by experimenting with vibrant and engaging color schemes. This exploration allowed the client to see the logo in different visual contexts and helped pinpoint the perfect palette to resonate with the brand’s youthful and lively essence. Ultimately, the client was thrilled with the final output, which beautifully captured the playful and funky spirit of Purple Poetry.







Subsequently, Ping developed a comprehensive branding suite, including box packaging, paper bags, butter paper, stickers, price tags, visiting cards, envelopes, letterheads, and thank you cards, all designed to create a cohesive and engaging brand identity.



